Vizeum wins media duties of iPlayup

Vizeum India has been appointed media agency for iPlayup Cricket, the trading name of Revo Content Services Pvt Ltd, a mobile entertainment business.The size of the business is about Rs 20 crores. iPlayup recently launched its operations in India with plans of making it a global hub for the company.Commenting on Vizeum's appointment, Katja Voegele, CEO iPlayUp said, "Vizeum was part of a multi-agency pitch for our business.  In our assessment we felt Vizeum had the hunger, passion, knowledge, and ability to make a difference to our brand."