Viacom18 has announced the appointment of Vivek Mohan Sharma as head of branded content.
Sharma will report to Mahesh Shetty, head – network sales, Viacom18. Along with leading branded content, his mandate is to drive branded solutions for Viacom18’s Hindi mass entertainment, regional entertainment and kids TV clusters.
He moves from Mirchi where he was head - digital business.
Shetty said, “We are living in a world full of too many choices which, however, have increasingly minimal differentiation amongst them. Branded content has the potential to bring forth this differentiation and connect with audiences in a more engaging and emotional capacity. With his versatile experience in leadership roles across industries, Vivek is best poised to bring collaborations across our brand offerings and create unique propositions for our clients that are relevant and result-oriented.”
Sharma said, “Brands today are looking at creating moments and mindshare that stays with the audience for long. Branded content acts as the bridge, bringing in solutions that truly connect the brand with its consumers in an engaging and effective manner. I look forward to drive value, innovation and overall growth in my new role at Viacom18.”
In a career spanning close to 20 years, he has also worked with Idea Cellular, Deutsche Bank and ICICI Bank.