Campaign India Team
Feb 28, 2019

Mahesh Shetty to join Viacom18 as network head of sales

Will move from Entertainment Network India where he is currently COO

Mahesh Shetty to join Viacom18 as network head of sales
Viacom18, has announced the appointment of Mahesh Shetty as head – network sales. Shetty will join the company in April 2019 and will report to Sudhanshu Vats, group CEO and MD, Viacom18. 
 
Vats said, “Amidst market shifts, we continue to make strides across platforms and geographies as we build brand solutions powered by analytics and insights. The way ahead is to work more closely with our partners and identify customised whitespaces with an eye on delivering consumer centric ad solutions across platforms. Mahesh’s multi-industry experience will be an asset to Viacom18 as we accelerate our journey to integrate and dial up revenue.”
 
Shetty is currently COO at Entertainment Network India (Radio Mirchi).  He has also worked with PepsiCo. 
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Vikram Gaikwad, Vistasp Hodiwala partner with Roy Menezes, Pushkarraj Mehta to launch Centrick
Premium
13 hours ago

Vikram Gaikwad, Vistasp Hodiwala partner with Roy ...

Centrick looks to use data, audience sentiments, creativity and targeting to deliver clients digital solutions

Premium
PR in a global crisis: Do’s and don’ts for the beaten-down travel industry
Premium
18 hours ago

PR in a global crisis: Do’s and don’ts for the ...

The hospitality and tourism industries are some of the worst affected in the crisis – so how should they strategise their communications in this difficult time?

Premium
If it is not working, try networking says Idea
Premium
18 hours ago

If it is not working, try networking says Idea

Watch the film conceptualised by BBDO here

Premium
Bombay Shaving Company assigns creative mandate to L&K Saatchi & Saatchi
Premium
18 hours ago

Bombay Shaving Company assigns creative mandate to ...

Account won post a multi-agency pitch