VivaKi Partnerships Unit, a part of Vivaki Exchange, has won the media mandate for Better Option Propmart (BOP), a real estate advisory firm. The account was won following a multi-agency pitch, informed an agency statement. The mandate will include print, digital and outdoor media.
On the association, Amit Mavi, founder and managing director, BOP Group, said, “With Vivaki Partnerships Unit coming on board, BOP bids to capture the untapped market segments and build new avenues for branding opportunities. It also seeks to reach the new age, technology savvy consumer who is actively seeking information through online services.”
On the win, Mona Jain, CEO, Vivaki Exchange, said, “We are excited to be associated with Better Option Propmart for their media mandate. With the adaptation of digital marketing in the real estate sector we are confident to work towards making BOP a great success.”