Flying Machine, an apparel manufacturer has signed Indian batsman Virat Kohli as brand ambassador. The brand has already featured the cricketer in print advertisements and catalogues that have been created by boutique creative agency Sharon Nayak Design.
View the print ads (click to enlarge)
Commenting on Kohli's association with the brand, Alok Dubey chief operating officer, denim and sportwear brands, Arvind Lifestyle Brands, said, "Flying Machine has stood for the upcoming and irreverent. While choosing a face for the brand the considerations were on the criteria of youthfulness, upcoming, sexy and last but not the least Indian. Virat Kohli is a youth icon who has come up on his own strengths and skills. Besides, he loves wearing jeans and sports a cool attitude that creates the perfect fit, hence signing Virat came to us as a very apt choice to be the face of Flying Machine."
On the campaign, Sharon Nayak, said, "On the campaign, Sharon Nayak, said, "We gave the campaign a candid feel of a on-the-road-trip to a no man's land to showcase Flying Machine's new collection which consists of a new line of denims, t-shirts, casual shirts, cargo shorts and distressed sneakers."