Campaign India Team
Aug 20, 2015

Viral Jani to head TV partnerships at Twitter

He was with Times Television prior, managing social media and content strategy

Viral Jani to head TV partnerships at Twitter
Twitter India has appointed Viral Jani as head of TV partnerships. He will be based in Mumbai.
 
Rishi Jaitly, VP - media, Asia Pacific and Middle East, Twitter, said, “Twitter is the ultimate companion to television and we have invested considerable time and effort in partnerships with TV broadcasters worldwide to ensure they are able to amplify the live, public conversations about their shows on our platform. In his new role, Viral will expand Twitter’s leadership and footprint in the social TV market in India, prioritising TV partners that drive audience engagement and growth.”
 
Jani said, “Television is one of the largest conversation generators on Twitter, and viewers are far more engaged when they are watching TV and tweeting at the same time. Twitter is also where viewers discover great TV content that is being watched now, from live events to scripted shows to reality TV. I’m thrilled to join the team at this exciting time for Twitter in India.”
 
Jani was at Times Television prior to this, with the mandate to build a social media presence for the group's channels Times Now, Zoom and ET Now. He has also worked with NDTV, Disney, Viacom and Mindshare.
 
 
Source:
Campaign India

Related Articles

Just Published

12 hours ago

BrandZ report 2021: Amazon retains top position

Apple, Google, Microsoft and Tencent also among top five most valuable brands

12 hours ago

Rin washes off the patriarchy with C.A. Bhavani Devi

Watch the film conceptualised by Ogilvy here

13 hours ago

Cannes Lions 2021: FCB Interface bags Gold in ...

Agency also wins two Silver and Bronze Lions; Lowe Lintas and VMLY&R Commerce also among winners

14 hours ago

The 'Tough Turban': Protective headwear for Sikh ...

A turban that looks and feels like fabric but provides some level of impact protection is not only a cool design case study but also a great example of making something for a community—rather than just marketing to it