Twitter India has appointed Viral Jani as head of TV partnerships. He will be based in Mumbai.
Rishi Jaitly, VP - media, Asia Pacific and Middle East, Twitter, said, “Twitter is the ultimate companion to television and we have invested considerable time and effort in partnerships with TV broadcasters worldwide to ensure they are able to amplify the live, public conversations about their shows on our platform. In his new role, Viral will expand Twitter’s leadership and footprint in the social TV market in India, prioritising TV partners that drive audience engagement and growth.”
Jani said, “Television is one of the largest conversation generators on Twitter, and viewers are far more engaged when they are watching TV and tweeting at the same time. Twitter is also where viewers discover great TV content that is being watched now, from live events to scripted shows to reality TV. I’m thrilled to join the team at this exciting time for Twitter in India.”
Jani was at Times Television prior to this, with the mandate to build a social media presence for the group's channels Times Now, Zoom and ET Now. He has also worked with NDTV, Disney, Viacom and Mindshare.