Incumbent Mother declined to repitch; Ikea is handling the review internally.
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The historic ICC win was the result of decades of persistence away from television cameras and marketing budgets.
The content series also connects to the automaker’s ‘12 Days of Christmas’ giveback initiative.
Review aimed to 'reduce complexity, improve execution and accelerate growth'.
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Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.
