Vipin Dhyani, creative director, Everest Brand Solutions, has put in his papers. He is currently serving his notice period at the agency. At Everest, Dhyani handled all the products under brand Parle. These include Hide & Seek, Milano, Musst Bites and Monaco.
When asked about his reasons for quitting Everest, Dhyani told Campaign India, "I've been handling all Parle brands since I've joined Everest. However, since last year, I've been receiving good offers from feature filmmakers (for screenplays and lyrics) I've been thinking of moving for about a year now, since handling both, feature films and ad films together started becoming difficult."
Asked whether he would be turning to features fulltime henceforth, Dhyani says, "Advertising has always been my first love, and it always will be. However, I'm all for experimentation, and I've found that writing lyrics for films is slightly easier than writing screenplays and dialogues, which take up a lot of time."
A graduate from IIMC, Dhyani joined ad agency Madhyam in 1999. Madhyam later was taken over by Publicis, to become Publicis Madhyam, and Dhyani then decided to bid goodbye to the agency after a few months. After that, he's had stints with Rediffusion and Lintas Mumbai, where he spent three years. From Lintas, he moved on to Grey, and then became creative director at Mudra. Dhyani joined Everest as creative director, and has been with the agency for exactly one year and one month.
In the ten years Dhyani has spent in advertising, he has handled a variety of brands such as Maruti Suzuki, Fuji, Breeze, Lifebuoy, Active Wheel, Ambuja Cement, Bayer, Medimix, Parle, Recova, Krack Cream, Livon and Dermicool amongst others.