Vijay Kumar is elevated as CEO of Sun TV

Sun TV Network Ltd has informed Bombay Stock Exchange (BSE) that K Vijay Kumar, chief operating officer of the company has been elevated to the post of chief executive officer with effect from 12 July, 2011. Kumar was earlier appointed as chief operating officer in March 2011, consequent to Ajay Vidyasagar's resignation in February. Kumar has been with Sun TV since 1993.

A press note issued by the company to the BSE during his earlier elevation, had informed that Vijay Kumar has more than 18 years of work experience in the broadcasting industry and that his elevation would aid in further strengthening and vitalising the Network's vision and strategy of retaining and expanding its reach and leadership position across the segments and markets it operates, while seeking to explore new, strategic and evolving cutting-edge trends across the media universe.