Media Marketing
Juliana Barbiero
Jul 14, 2014

View from Brazil: why we didn't believe we could lose the World Cup

The former marketing director of Just-Eat Brazil and now MD of Telehelp explains how the 'Brazilian way of doing things' led some to blind belief

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Why Shah Rukh Khan still rules India’s brand universe at 60

1 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

2 ICC World Cup: Where does women’s cricket stand after historic win?

Piyush Pandey dies at 70; the industry mourns a legend

3 Piyush Pandey dies at 70; the industry mourns a legend

QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

4 QuickAds’ $1.7 million bet: Can AI fix advertising’s 90% failure rate?

Agencies must prove ROI, not just impressions

5 Agencies must prove ROI, not just impressions

Bingo! turns ‘Big No’ into its boldest punchline yet

6 Bingo! turns ‘Big No’ into its boldest punchline yet

Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

7 Blog: How stigmatising Harmanpreet Kaur is hurting Brand India

Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

8 Smriti Mandhana and Mithali Raj are the most liked female cricketers: Hansa Research report

NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

9 NDTV appoints Sucherita Kukreti as Senior Executive Editor and Prime Time Anchor

Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

10 Dentsu warns staff of data breach after Merkle hit by cyber 'security incident'

Related Articles

Dream11 and Rishabh Pant ignite team India's World Cup fire
Advertising
Oct 05, 2023
Campaign India Team

Dream11 and Rishabh Pant ignite team India's World ...

Weekend Fun (2): FIFA World Cup 2014 reaches the QF stage
Media
Jul 04, 2014
Campaign India Team

Weekend Fun (2): FIFA World Cup 2014 reaches the QF ...

Nike celebrates ‘Brasilian’ soccer, ahead of 2014 World Cup
Advertising
Dec 05, 2013
Campaign India Team

Nike celebrates ‘Brasilian’ soccer, ahead of 2014 ...

McDonald's turns to Jason Sudeikis for World Cup campaign
The Work
Nov 16, 2022
Gurjit Degun

McDonald's turns to Jason Sudeikis for World Cup ...

Just Published

Marico awards its integrated media mandate to Omnicom Media Group’s PHD India
Advertising
13 hours ago
Campaign India Team

Marico awards its integrated media mandate to ...

Madison Media is the outgoing media partner, after bagging the account in 2019.

Toilet soaps dominate TV advertising in 2025: TAM AdEx
Advertising
17 hours ago
Campaign India Team

Toilet soaps dominate TV advertising in 2025: TAM AdEx

Hindustan Unilever and Reckitt remained the largest spenders, even as muted consumer demand saw FMCG companies tightening their ad budgets.

Coca-Cola reignites AI ad debate with new holiday campaign
Advertising
18 hours ago
Shannon Miller

Coca-Cola reignites AI ad debate with new holiday ...

A new version of the classic ‘Holidays Are Coming’ reinforces the brand’s commitment to generative tech and storytelling.

The great escape? What they don’t tell you about going independent
Opinion
18 hours ago
Edward Usher

The great escape? What they don’t tell you about ...

Life after the network machine: the highs, the headaches and the surprising truth about creative freedom.