VIDEO: Zee gets out of the box

Zee TV unveiled its new brand identity, complete with a new tagline, to showcase its progressive and modern outlook

Jun 20, 2011 01:04:00 PM | Article | Jagadeesh Krishnamurthy Share -

Zee TV has unveiled its new brand identity. In a bid to showcase the television channel’s progressive and modern outlook, the brand has adopted a fresh logo and ‘Umeed Se SajeZindagi’ as its tagline. Developed by the in-house team, the new aqua blue coloured Zee TV logo, with its upward flourish, signifies the upward movement of desires and wishes.

In an exclusive conversation with Campaign India, Punit Goenka, managing director and chief executive officer, Zee Entertainment Enterprises Ltd. and KS Chakravarthy (Chax), national creative director, Draftfcb+Ulka shares the thought behind the new brand identity and the creative execution of the brand film.

Thought behind the new brand identity:

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Zee’s brand film:

On the creative execution of the brand film:

Video Editor: Radhika Joshi