Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
Campaign India
  • Register
  • Subscribe
  • Bulletins sign-up

Choose Campaign site

  • INDIA
  • UK
  • RED
  • US
  • CANADA
  • ASIA
    • China
    • Asia-Pacific
    • Indonesia
    • Japan
  • GERMANY
  • MIDDLE EAST
Campaign India
  • Home
  • Latest
    • Account Moves
    • New Campaigns
    • New Launches
    • People Moves
  • News
    • Agencies
    • Brands
    • Creators
    • Digital
    • Media
    • PR
    • Regional
    • Sports
    • Technology
  • In-Depth
    • Features
    • Industry Reports
    • Interviews
    • The Big Question
    • Young & Restless
  • Opinion
    • Brands
    • Creative
    • Media
    • People & Culture
    • PR
    • Technology
  • The Work
  • Podcasts
    • Agency Architect
    • Big Brand Bets
    • Campaign Unscripted
  • Knowledge
    • Beauty Decoded
  • Events

VIDEO: In conversation with TBWA’s Laurie Coots at Goafest 2011; Powered by Hindustan Times

Lauri Coots, CMO, TBWA spoke to Campaign India about the topic of her discussion as speaker at Goafest this year.

by Bindu Nair Maitra | 08/04/2011

  • Share article on Twitter
  • Share article on Facebook
  • Share article on LinkedIn

Lauri Coots, CMO, TBWA spoke to Campaign India about being at Goafest and how the advertising industry has forgotten the other three Ps of marketing.

 

Related Articles

Everyone needs partners in era of tech hyperscalers

Adland and tech companies functionning like frenemies

India’s M&E growth touches INR 2.78 trillion in 2025 after two years of muted growth

Aditya Birla Group and TOI-led consortium acquire RCB for $1.8bn

LATEST NEWS

DGTOOHL partners Magnite to scale programmatic DOOH in India

Agoda launches humour-led ‘What a Save!’ campaign in India

Britannia Tiger Krunch uses gamified storytelling to address bullying

DS Group expands ‘Living Billboard’ sustainability drive to Mumbai

Vivo and Andaz Delhi launch ‘Switch Off’ dining experience

In-Depth

'You’re spending media behind creative that doesn’t work': VaynerMedia's Marcus Krzastek

Bentley Motors gears up for creative review

Ogilvy chair Hephzibah Pathak appointed as new CEO of WPP Creative

Three networks pitching for global Adidas account

Google to retire Dynamic Search Ads in favour of AI Max

JOIN, SHARE, LIKE, FOLLOW US ON:

  • Share to LinkedIn
  • Instagram
  • Twitter
  • Facebook
  • Youtube

Help and information

  • About us
  • Contact us
  • Advertise with us
  • Subscribe
  • Editorial Complaints

International

  • Campaign Asia
  • Campaign Germany
  • Campaign Indonesia
  • Campaign Japan 日本
  • Campaign China 中国
  • Campaign Canada
  • Campaign US
  • Campaign UK
  • Campaign Middle East
  • Campaign Turkey
© Haymarket Media Limited.
  • Terms & Conditions
  • Cookie Notice
  • Privacy Notice
  • Manage Settings