In-game advertising platform Anzu.io has announced a global deal with Verizon Media.
Verizon Media also caters to clients in the gaming industry, which will be bolstered by the deal with Anzu.
With this partnership, Verizon Media advertisers will be able to leverage Anzu’s exclusive partnerships with game publishers like Vivid Games, Toplitz Productions, Axis Games, Lion Castle, Unfinished Pixel, Caipirinha Games, and more.
Yaniv Rozenweig, director of business operations, Anzu, said, “Our new partnership with Verizon Media is a testament to Anzu’s platform and strengthens our position as a leader in the in-game advertising industry. We are pleased to welcome Verizon Media advertisers to our platform and provide them with exclusive opportunities to deliver their campaigns to a growing and receptive gaming audience.”
Kristiana Carlet, VP, international sales, Verizon Media, said, “We are continually looking for new partnerships that help connect our advertisers and media partners to premium, engaged audiences through creative campaigns and innovative context and formats. We see an increasing demand for in-game advertising opportunities from clients across our global markets. This partnership with Anzu continues to build out our strong gaming credentials, supplying our ecosystem with even more premium advertising opportunities.”