In Triton's new TVC for Veola Amla hair oil, Dia Mirza plays an art student who is unable to catch the attention of her goodlooking professor - all of which changes when she uses Veola Amla hair oil. The commercial signs off by calling itself "Veola - Your Best Friend".
According to a release by the agency, the target audience for the brand is girls in the age group of 15-35 years who are independent, successful and quick-witted.
WATCH TVC here
Mumbai Head: Pankaj Arora
National creative director: Renton D'souza
Copy: Atul Purohit/Avijet Bakshi
Art: Vinayak Pattar
Account management: Virendra Saini/Darshna Patil
Account planning: VVikas Kumar
Production House: Milestones Films
Director: Sanjeev Chaudhari