DDB Mudra Group has announced that Rahul Guha has been appointed president of Track DDB.
He takes over from Venkat Mallik, who has put in his papers.
Guha joined the agency on 14 March 2016, and will be based at the agency’s Mumbai office, reporting to Rajiv Sabnis, ED, DDB Mudra Group and president, DDB Mudra West.
He was MD at Wunderman in his past assignment, which ended after a five-year stint in July 2015.
Sabnis said, “We see immense potential for a data-driven agency in an increasingly digitally driven world. Rahul comes on board to lead our growth plans for the data-led digital marketing solutions offered by Track DDB. His past experience on some large MNC/ national brands in IT, banking, insurance and retail are especially critical to our existing client partnerships. Rahul has successfully led Wunderman International recently and iContract earlier, so we have strong reason to believe that he will take Track DDB to a bigger and better place"
Guha said “I am really happy to join the group and looking forward to enrich the integrated service offering to our existing and new clients. Digital has turned mainstream and it’s a level playing field for every organisation offering services in this domain. I hope, our work will speak for itself.”
Madhukar Kamath, group CEO and MD, DDB Mudra Group, added “The timing is perfect. Rahul is coming on board at just the right juncture. DDB Worldwide has embarked on an ambitious journey to make Track, one of the most respected brands in its portfolio. A specialist data-driven CRM agency for the digital future.”
In a career spanning over 24 years, Guha has also worked with Purple Image Tech and iContract.
DDB Mudra Group announced the launch of Track in India in October 2015, stating that RAPP India clients would be moved to Track DDB. Mallik, then president of Tribal DDB and RAPP India, was named president of Track DDB.