UTV Global Broadcasting to launch action channel

UTV Global Broadcasting will launch a new channel 'UTV Action' which will go on air from 1 January, 2010. UTV states that the new channel will showcase "fast-paced and high-octane action from Hollywood" in Hindi apart from Hindi action movies. UTV Action joins the existing channel bouquet of UTV that comprises of UTV Bindass, UTV World Movies and UTV Movies.The channel is targeted towards males in the age group of 15 years and above across Hindi speaking markets.

by Campaign India Team