Use the slowdown to set the house in order: Nagesh Alai

It’s been two years at the helm of the Advertising Agencies Association of India (AAAI) for Nagesh Alai, executive director - India, Draftfcb+Ulka Group. Gokul Krishnamurthy caught up with Alai, who steps down as president, AAAI, on 31 July, for his views on key issues before the industry today, and to reflect on two action-packed years in office. He points out at the very outset that the AAAI is bigger than any individual, and credits the several committees within the industry association for what has been achieved in the last two years. Edited excerpts:

by Campaign India Team