US agencies slam branding of $700 bn bailout package

The rejection of the US government's $700bn plan to solve the financial crisis was down to a "failure of branding" in the way it was sold to the American people, according to the leaders of US ad agencies. The plan was voted out on Monday by the House of Representatives amid widespread public anger that it was saving the skins of the Wall Street firms who had caused the financial crisis in the first place.

by Campaign India Team