Advertising In-Depth Research and Rankings
Campaign India Team
Oct 09, 2024

Urban India splurges big: Festive spending hits four-year high

Cash registers are set to ring louder than ever this Diwali as urban Indians get set to splurge and influencer marketing leads the consumerism charge.

A major driver of the surge in India’s festive spending comes from tier-1 cities, which saw a 35% jump in spending compared to last year’s 30%. Image source: Freepik.

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