Cred has rolled out its campaign for the Indian Premier League this year. The official partner of the tournament has taken a different approach this year.
Instead of films featuring celebrities from the past few years, Cred has rolled out a billboard in Bengaluru, Gurugram and Mumbai. Through the campaign, Cred is aiming to spread the message - earn cashbacks and rewards by using Cred UPI.
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To build hype around it, the brand tied up with Rinku Singh and Shubman Gill.
Mujhe laga tha us din ke 6s dekh kar call karne vale ye log..... :P kidding ...�� https://t.co/6uNJaqklMt
— Rinkusingh (@rinkusingh235) April 17, 2023
So the ad where I was reacting to ‘rumors’ around me is off the table? Thanks, @kunalb11 �� https://t.co/11dLSTUD6a
— Shubman Gill (@ShubmanGill) April 17, 2023