McCann Worldgroup India won two Golds at The Appies 2012, one each for 'Do more with oats' for Marico and 'Student suicide prevention drive' for the Maitri Foundation.
Do more with oats - Marico
Lowe Lintas India's 'Population control' for Idea 3G won a Gold Appie, and so did 'Shave Sutra' by BBDO India for Gillette.
Population Control - Idea 3G
Shave Sutra - Gillette
The Appies were adjudged by a panel of senior marketers, after viewing presentations of about 100 of the most effective marketing campaigns of 48 brands across Asia-Pacific. The event was hosted over two days in Singapore.
In all, 10 Gold Appies were awarded, of which four have gone to Indian campaigns this year.
Five Silver medals were also awarded at Appies 2012. Of these, three went to campaigns by Indian entrants.
BBH India’s ‘Parachute Ayurvedic – Recommended by sufferers’ for Marico won a Silver. So did Leo Burnett’s ‘Tide Collars’ for client P&G. Ogilvy & Mather’s campaign for Cadbury India ‘Meetha at home’ also won a Silver Appie.
Among five ‘Best Presenters’ from across the region were Dhiren Amin, group planning director, McCann Worldgroup India and Yousuf Rangoonwala, brand partner (planning), BBH India.
The top marketing campaigns in the region were judged on the basis of breaking category conventions, use of technology, quality of execution, idea and where a global adaptation is possible, said Leanne Cutts, vice-president of marketing, Kraft Foods Asia and a member of the 2012 Appies Advisory Council and assessors panel.
Other Gold Appie winners
Other Gold-winning campaigns were by Ogilvy & Mather Shanghai (for Holiday Inn) and the agency's Singapore office (Singapore Health Promotion Board).
Leo Burnett Sri Lanka, Y&R Thailand, BBH Asia Pacific and the Coca-Cola Export Corporation were the others to take home Gold Appies.
"This year, the Appies showcased the best of storytelling with campaigns that had drama, suspense, emotion, humour and depth. But behind every story showcased in the winning entries, there was a clear business focus and excellence in planning, implementation and most of all, effectiveness. It was this fusion of 'big idea' creativity, heartwarming narratives and outstanding commercial success that was awarded and celebrated at Appies 2012," said Goh Shu Fen, chairperson of the Appies and co-founder and principal, R3.
