UPDATED: Exclusive interview with Nigel Bogle on Publicis' BBH acquisition

GLOBAL - Publicis Groupe has acquired the Bartle Bogle Hegarty (BBH) network from founders Nigel Bogle and Sir John Hegarty and their partners, but the agency famous for its black sheep icon and "When the world zigs, zag" mentality will retain its independent streak even as it becomes a wholly owned subsidiary, Bogle told Campaign Asia-Pacific this afternoon.

by Campaign India Team