UPDATED: Dheeraj Sinha quits Bates Asia

31 May 2012 will be his last day at the agency

UPDATED: Dheeraj Sinha quits Bates Asia

Dheeraj Sinha, regional planning director, Bates Asia, has put in his papers at Bates Asia. His replacement has not been announced yet. 

"I have had several interesting offers over the years, but now I have a couple of very tempting offers that come at the right time for me and for Bates. Sanjay Thapar has been recruited as national chief execuitive officer, so the new leadership is now in place and 'changengage' has been launched and embedded. Over the next few weeks I will be working on my new book and deciding which of these offers to accept for the long term," Sinha said.

Commenting on the development, Ranjan Kapur, chairman, Bates India, said, "We shall miss Dheeraj and we wish him all the best. Dheeraj has done more than anyone to define our 'changengage' offer, to seed it, and to train it.  We are beginning to see the work that is coming out of this framework and that's an encouraging sign for any thinking system.  It is a positioning that embraces the opportunities of new technology and equips us and our clients well for the future of engagement communications."
Tim Isaac, regional chairman, Bates Asia, added, "We thank Dheeraj for all that he has done for us throughout our Asia Pacific network to set us up for a bright future."
Sinha, a communications graduate from MICA, started his career in planning at McCann-Erickson, where he spent around six years. He moved to Euro RSCG as planning director early in 2004 before joining Bates in 2005. Last year, Sinha launched his first book, 'Consumer India: Inside the Indian Mind and Wallet'.


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