Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's weekly 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, in the week from 25 September to 1 October 2016.
Hero MotoCorp
Shares: 82,479
Likes: 3,24,413
iXiGO
Shares: 7,242
Likes: 5,574
Amul
Shares: 3,979
Likes: 94,678
flipkart.com
Shares: 3,931
Likes: 31,149
Uber
Shares: 3,061
Likes: 37,335
Joyalukkas India
Shares: 2,787
Likes: 1,44,543
MakeMyTrip
Shares: 2,696
Likes: 76,137
Uber
Shares: 2,638
Likes: 23,204
ICICI Bank
Shares: 2,593
Likes: 1,61,345
Amway India
Shares: 963
Likes: 2,337
Idea Cellular
Shares: 905
Likes: 2,50,027
Mango Sip
Shares: 903
Likes: 47,235
Air Asia India
Shares: 886
Likes: 43,104
Mahindra Thar
Shares: 738
Likes: 90,651
Saffolalife
Shares: 716
Likes: 4,661
Caratlane.com
Shares: 698
Likes: 68,217
Johnson's Baby India
Shares: 633
Likes: 92,516
Johnson's Baby India
Shares: 583
Likes: 68,777
Bajaj Electricals
Shares: 536
Likes: 66,003
Gap India
Shares: 415
Likes: 10,772
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