Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21-31 May.
India Gate Foods
Shares: 21,394
Likes: 37,476
Manforce Condoms
Shares: 6,672
Likes: 35,086
Ghadi Detergent
Shares: 6,107
Likes: 15,484
State Bank of India
Shares: 1,606
Likes: 9,37,502
IFB Appliances
Shares: 851
Likes: 3,753
Dineout
Shares: 626
Likes: 30,115
BMW Motorrad India
Shares: 619
Likes: 2,006
Eicher Trucks and Buses
Shares: 536
Likes: 4,622
Tecno Mobile India
Shares: 356
Likes: 31,256
TrucksDekho
Shares: 289
Likes: 1,694
MTR Foods
Shares: 213
Likes: 826
Sikka
Shares: 148
Likes: 284
ICICI Pru Life
Shares: 140
Likes: 44,289
Bridgestone India
Shares: 140
Likes: 28,282
Karvy Growth Hub
Shares: 140
Likes: 277
Himalaya Optical
Shares: 123
Likes: 311
Britannia Industries Ltd
Shares: 117
Likes: 26,046
Aditya Birla Capital
Shares: 115
Likes: 7,309
Chilis North & East India
Shares: 97
Likes: 51,867
Emami Cement
Shares: 82
Likes: 174
