Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21-30 April.
Brand Factory
Shares: 593
Likes: 1,12,094
Vicks India
Shares: 480
Likes: 38,224
Manforce Condoms
Shares: 476
Likes: 13,502
Invisalign India
Shares: 384
Likes: 2,105
HPCL
Shares: 337
Likes: 532
Birla White Cement
Shares: 213
Likes: 57,959
Mangaldeep
Shares: 163
Likes: 28,721
Jockey India
Shares: 134
Likes: 70,646
Voltas AC
Shares: 128
Likes: 26,746
Magik Lights
Shares: 124
Likes: 5,464
Mankind Pharma
Shares: 121
Likes: 7,962
ICICI Pru Life
Shares: 120
Likes: 44,488
EarlySalary
Shares: 107
Likes: 1,701
Karvy Growth Hub
Shares: 107
Likes: 229
Britannia Industries Limited
Shares: 97
Likes: 9,635
Mahindra Life Spaces
Shares: 96
Likes: 13,188
Mistral Solutions
Shares: 68
Likes: 117
HDFC Home Loans
Shares: 59
Likes: 45,487
Dineout
Shares: 55
Likes: 15,206
Pillsbury India
Shares: 47
Likes: 111
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