Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 11-20 May.
Vicks India
Shares: 3,100
Likes: 88,130
IDFresh
Shares: 2,839
Likes: 22,003
Swiggy
Shares: 2,791
Likes: 18,676
Fortune Foods
Shares: 2,294
Likes: 15,348
IndiGo
Shares: 788
Likes: 28,301
SantoorBrand
Shares: 783
Likes: 70,091
L&T Financial Services
Shares: 395
Likes: 3,499
Birla Gold Cement
Shares: 391
Likes: 5,688
Cadbury Gems
Shares: 351
Likes: 9,075
Ujjivan Small Finance Bank Limited
Shares: 254
Likes: 1,065
Nokia Mobile India
Shares: 235
Likes: 1,83,282
Chilis North & East India
Shares: 200
Likes: 49,859
IFB Appliances
Shares: 199
Likes: 5,817
EarlySalary
Shares: 197
Likes: 4,802
Jivraj Tea Company
Shares: 190
Likes: 307
Mankind Pharma
Shares: 184
Likes: 2,161
Protinex
Shares: 182
Likes: 60,277
Invisalign India
Shares: 179
Likes: 1,729
Karvy Growth Hub
Shares: 165
Likes: 325
Mother Dairy
Shares: 162
Likes: 24,630
