Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 11-20 April.
Tata Motors
Shares: 2,092
Likes: 5,587
Cadbury Fuse
Shares: 1,654
Likes: 58,386
Fevicol
Shares: 1,565
Likes: 1,052
V-Guard Official
Shares: 1,271
Likes: 3,198
Mangaldeep
Shares: 775
Likes: 61,159
Jammu and Kashmir Bank Ltd
Shares: 616
Likes: 798
Manforce Condoms
Shares: 580
Likes: 14,243
magicbricks
Shares: 422
Likes: 58,387
Blue Star - Cool My World
Shares: 340
Likes: 28,489
Vicks India
Shares: 321
Likes: 57,078
Emami Cement
Shares: 265
Likes: 468
Birla White Cement
Shares: 209
Likes: 15,000
Little Hearts
Shares: 181
Likes: 5,926
Aparna Group
Shares: 169
Likes: 245
ICICI Pru Life
Shares: 156
Likes: 36,900
Chilis North & East India
Shares: 131
Likes: 31,508
Safari Bags
Shares: 122
Likes: 4,956
excitel
Shares: 121
Likes: 3,269
ICICI Lombard General Insurance
Shares: 121
Likes: 57,876
Oberoi Hotels
Shares: 114
Likes: 35,317
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