Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21-31 January 2019.
Lava Mobiles
Shares: 24,502
Likes: 1,44,233
ICICI Pru Life
Shares: 7,046
Likes: 1,05,890
Ariel India
Shares: 4,058
Likes: 15,433
bewakoof.com
Shares: 4,017
Likes: 1,31,300
HorlicksIndia
Shares: 3,994
Likes: 95,842
Myntra.com
Shares: 3,829
Likes: 1,39,452
BKT Tires
Shares: 1,891
Likes: 2,936
Candere
Shares: 1,465
Likes: 12,193
Tata AIA Life Insurance
Shares: 1,278
Likes: 27,051
Ashok Leyland
Shares: 750
Likes: 869
Amazon India Newsroom
Shares: 588
Likes: 3,580
Panasonic 4K Imaging Club
Shares: 322
Likes: 3,305
NEXA
Shares: 314
Likes: 61,157
The Serai
Shares: 269
Likes: 472
Fino Paytech
Shares: 246
Likes: 1,064
Karvy Growth Hub
Shares: 200
Likes: 4,252
24 Mantra Organic
Shares: 164
Likes: 6,395
Mahindra TUV300
Shares: 161
Likes: 78,367
Practo
Shares: 157
Likes: 26,310
Mahindra Life Spaces
Shares: 141
Likes: 35,533
