Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 11-20 January.
Fortune Foods
Shares: 5,280
Likes: 34,859
Kajaria Ceramics Limited
Shares: 5,211
Likes: 61,385
Axis Bank
Shares: 4,910
Likes: 98,401
Cadbury Fuse
Shares: 4,737
Likes: 2,12,269
Big Bazaar
Shares: 4,586
Likes: 34,035
Asian Paints
Shares: 3,940
Likes: 64,903
Cadbury Dairy Milk Silk
Shares: 3,539
Likes: 3,02,632
Ambuja Cements Limited
Shares: 2,407
Likes: 10,543
Killer Jeans
Shares: 1,876
Likes: 559
Ashok Leyland
Shares: 1,730
Likes: 15,205
Manish Malhotra
Shares: 1,595
Likes: 48,044
Caratlane.com
Shares: 1,499
Likes: 2,16,787
HorlicksIndia
Shares: 1,412
Likes: 67,815
Manforce Condoms
Shares: 1,380
Likes: 42,268
Smartron india
Shares: 1,264
Likes: 19,930
ICICI Pru Life
Shares: 1,207
Likes: 20,096
Exide Life Insurance
Shares: 1,138
Likes: 1,958
Avon India
Shares: 1,085
Likes: 17,229
Liva Fluid Fashion
Shares: 869
Likes: 22,362
Cinthol soap
Shares: 722
Likes: 37,278
Likes: 37,278
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