Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 11-20 February 2017.
Tanishq
Shares: 59,792
Likes: 44,622
BMW
Shares: 27,541
Likes: 2,10,697
Mirinda India
Shares: 14,387
Likes: 36,294
The Boeing Store
Shares: 14,038
Likes: 14,855
Cadbury Dairy Milk Silk
Shares: 12,840
Likes: 9,75,600
ICICI Pru Life
Shares: 9,182
Likes: 62,511
Asian Paints
Shares: 5,632
Likes: 31,432
Good Knight
Shares: 5,139
Likes: 77,098
Honda 2 Wheelers India
Shares: 4,977
Likes: 55,848
MySmartPrice.com
Shares: 4,659
Likes: 5,883
Jaago Re
Shares: 4,486
Likes: 34,724
Air Asia India
Shares: 4,241
Likes: 23,732
Lenovo India
Shares: 3,941
Likes: 72,352
Cadbury Dairy Milk Silk
Shares: 3,346
Likes: 2,59,987
Bajaj Pulsar
Shares: 2,607
Likes: 1,31,711
Cadbury Dairy Milk India
Shares: 2,571
Likes: 4,74,717
SkyscannerIndia
Shares: 2,274
Likes: 70,456
MyNykaa
Shares: 2,232
Likes: 1,75,937
Caratlane.com
Shares: 1,800
Likes: 1,10,074
Amway India
Shares: 1,620
Likes: 1,396
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