Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 1 to 10 July.
Jeep India
Shares: 5,203
Likes: 35,600
Lenovo India
Shares: 3,722
Likes: 40,772
KFC
Shares: 2,109
Likes: 2,48,202
Caratlane.com
Shares: 1,864
Likes: 2,05,980
Airbnb
Shares: 1,585
Likes: 33,509
Foodpanda
Shares: 1,176
Likes: 12,332
Dish TV
Shares: 719
Likes: 78,951
Caratlane.com
Shares: 667
Likes: 76,714
ICICI Bank
Shares: 579
Likes: 3,37,931
Nutralite
Shares: 575
Likes: 3,010
HITKPKD
Shares: 574
Likes: 72,933
InFocus India
Shares: 523
Likes: 9,206
Big Bazaar Fashion
Shares: 353
Likes: 2,01,205
DSP BlackRock Mutual Fund
Shares: 305
Likes: 58,433
MamyPoko Pants India
Shares: 299
Likes: 59,678
Birla Sun Life Mutual Fund
Shares: 268
Likes: 53,237
Indus Towers Limited
Shares: 222
Likes: 701
Rajdhani Thali
Shares: 134
Likes: 16,116
PolicyBazaar
Shares: 119
Likes: 3,512
Morphy Richards India
Shares: 118
Likes: 17,952
