Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to analyse top performing campaigns, content and videos.
The company's 'Engagement Score' rates each piece of content from 0 to 1000 depending on the amount of user interactions. The methodology measures engagement with respect to follower base.
For Campaign India's 'Engagement Meter' feature, we bring you the top 20 pieces of content on Facebook basis the Unmetric Engagement Score.
These are the ones at the top on the basis of shares, from among over a thousand with an engagement score of 1000, from 21 to 31 August 2017.
Jaago Re
Shares: 6,741
Likes: 59,014
NVIDIA India
Shares: 5,020
Likes: 12,814
Tripoto
Shares: 4,248
Likes: 61,897
Sterling Holidays
Shares: 3,676
Likes: 9,879
Big Bazaar
Shares: 3,507
Likes: 14,751
FBB
Shares: 2,794
Likes: 17,307
Indiabulls Home Loans
Shares: 2,389
Likes: 14,995
MRF Tyres
Shares: 2,368
Likes: 22,130
ICICI Pru Life
Shares: 2,136
Likes: 21,037
Olacabs
Shares: 2,020
Likes: 15,885
Cadbury Dairy Milk Silk
Shares: 1,918
Likes: 2,49,954
Durex India
Shares: 1,785
Likes: 92,948
KFC
Shares: 1,534
Likes: 2,44,292
ICICI Bank
Shares: 1,041
Likes: 1,86,810
Harpic India
Shares: 1,010
Likes: 62,097
Reliance Industries Limited
Shares: 599
Likes: 1,02,589
Pizza Express India
Shares: 588
Likes: 3,111
Happily Unmarried
Shares: 567
Likes: 1,911
Standard Chartered India
Shares: 476
Likes: 20,175
Caratlane.com
Shares: 392
Likes: 83,293
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