Marketing Digital
Eszter Gurbicz
Mar 20, 2025

Unilever uses digital twins to accelerate content creation

Unilever slashes product shoot costs by 50% using AI-powered "digital twins," freeing up marketers for creative innovation. Chief growth and marketing officer Esi Eggleston Bracey spoke at the Nvidia GTC 2025 conference.

Unilever: its product twins save on production cost and result in faster turnaround

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