Marketing Digital
Eszter Gurbicz
Mar 20, 2025

Unilever uses digital twins to accelerate content creation

Unilever slashes product shoot costs by 50% using AI-powered "digital twins," freeing up marketers for creative innovation. Chief growth and marketing officer Esi Eggleston Bracey spoke at the Nvidia GTC 2025 conference.

Unilever: its product twins save on production cost and result in faster turnaround

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Consumer health giant Kenvue begins global agency review

4 Consumer health giant Kenvue begins global agency review

Haleon splits global creative account with WPP and Publicis Groupe

5 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

6 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

Grey’s global CEO Laura Maness departs

8 Grey’s global CEO Laura Maness departs

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

9 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Edelman makes global leadership changes

10 Edelman makes global leadership changes

Related Articles

Meta’s next ad frontier: AI meets creators
Advertising
Oct 08, 2025
Campaign India Team

Meta’s next ad frontier: AI meets creators

Advertising
Jul 28, 2025
Vinita Bhatia

"AI is not eating your lunch; AI is your lunch"

Unilever boosts marketing spend to 'drive desire at scale'
Marketing
Aug 01, 2025
Marianne Calnan

Unilever boosts marketing spend to 'drive desire at ...

AI’s web takeover: Who pays when bots swipe content?
Digital
Aug 19, 2025
Shailley Singh

AI’s web takeover: Who pays when bots swipe content?

Just Published

Knocking down new doors to creativity
Opinion
15 hours ago
Saumya Baijal

Knocking down new doors to creativity

Brands struggle to be heard in the din of headlines, viral trends and user-generated content. Entertainment and collaboration could help cut through the noise.

Starbucks bets on togetherness, one saffron latte at a time
Advertising
16 hours ago
Campaign India Team

Starbucks bets on togetherness, one saffron latte ...

The coffee chain’s Diwali campaign redefines ‘The Third Place’ as a festive living room. But, can connection be brewed outside home?

Adobe takes a stab at rewriting B2B playbook with agentic AI tools
Marketing
16 hours ago
Campaign India Team

Adobe takes a stab at rewriting B2B playbook with ...

As B2B buying grows longer and less human, its new AI agents aim to rewire the sales–marketing loop, from identifying decision-makers to sealing the deal.