Simon Gwynn
Jan 18, 2017

Unilever calls on leaders to drive fight against stereotyping

This follows a study that surveyed more than 9,000 people across eight countries including India

Unilever calls on leaders to drive fight against stereotyping
Unilever's chief executive, Paul Polman, and chief marketing officer, Keith Weed, have called on political and business leaders to recognise the effect of stereotyping and take action to tackle it.
 
The FMCG giant unveiled, a study that surveyed more than 9,000 people in eight countries: Argentina, Brazil, India, Indonesia, Kenya, Turkey, the UK and the US.
 
It found that gender stereotypes both remain highly pervasive, and have a significant impact on people’s lives.
 
Among the findings were that:
  • 60% of women and 49% of men say that stereotypes personally impact their career, personal life, or both
     
  • 77% of men and 55% of women believe that a man is the best choice to lead a high stakes project
     
  • Two thirds (67%) of women feel they are "pressured" to simply "get over" inappropriate behaviour
     
  • The majority of both men (55%) and women (64%) believe that men do not challenge each other when they witness such behaviour
     
  • A large majority, 70%, of respondents believe the world would be a better place if children were not exposed to gender stereotypes in media and marketing
  • 75% said it was the responsibility of senior leaders to take action
 
Weed said: "Stereotypes and social norms have a huge impact on gender equality issues globally. Whether consciously or unconsciously we are all subject to the biases in our mindsets."
 
The survey sample was a mix of Unilever employees and members of the general public, and was split roughly equally between men and women. Polman and Weed unveiled the research at a panel discussion at the 2017 World Economic Forum Annual Meeting in Davos, Switzerland.
 
Polman added: "Empowering women and girls offers the single biggest opportunity for human development and economic growth. It goes without saying, it’s crucial for business.
 
"The World Economic Forum’s latest Gender Gap Report notes that we may not achieve economic equality among men and women for another 170 years. That’s just not good enough. We need to lead the change in tackling unhelpful stereotypes that hold women – and men – back."
 
(This article first appeared on CampaignLive.co.uk)

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Weekend Watch: Nike celebrates Liverpool’s ‘winning ...

'Tell us never' campaign introduces world to 'Republic of Liverpool'.

1 day ago

Haymarket SAC forays into Hindi language segment ...

The channel will look to provide accessible, user-friendly information on vehicle purchases

1 day ago

Wikimedia Foundation clarifies why its running a ...

Through banners on the English Wikipedia site in India, the foundation is asking readers to consider contributing with a donation.

1 day ago

DDB Mudra Group bags MMTC-PAMP's integrated mandate

Digital and creative to be handled by 22feet Tribal Worldwide, media planning by OMD MudraMax and PR by FleishmanHillard