Omar Oakes
Nov 24, 2015

Unilever appoints Mindshare in 60 markets including India following global review

Mindshare loses Australia to PHD, while winning central and eastern Europe from the Omnicom agency

Unilever appoints Mindshare in 60 markets including India following global review
Unilever kicked off a global media review in January 2015 and the work has been mostly retained by incumbent agencies.
In Asia, WPP agency Mindshare will continue to work with Hindustan Unilever in India through Mindshare Fulcrum, besides Indonesia, Philippines, Thailand, Malaysia, Singapore, Vietnam, Pakistan, Sri Lanka and Bangladesh.
Australia, having been previously held by Mindshare, and has now gone to PHD. The Omnicom media agency has also been appointed as Unilever's media agency in New Zealand, China, Hong Kong and Taiwan.
Nick Emery, Global CEO, Mindshare, said: "Unilever is not only one of the world's largest advertisers, it is one of the most progressive. It is a great privilege and also a great reflection on our teams that we now work with Unilever in 60 markets across all continents." 
Amin Lakhani, head Mindshare Fulcrum South Asia, said, "We are delighted to continue our partnership with Unilever. As the team, we embark on creating futuristic marketing solutions for all the Unilever portfolio brands. Greater consumer engagement with content in a real time environment and bespoke integrated media planning will be our topmost priority. The team is excited to be the lead partner to Unilever in their next phase of growth." 
Prasanth Kumar, CEO, Mindshare South Asia, added, "We just celebrated 20 years of a great partnership. This news brings in a momentum to instill new thinking and adaptive way of engagement with consumers. We are completely poised to take on this challenge of discovering inventive ways of achieving key goals of Unilever." 
PHD retained China and a global communications brief, as well as winning global search duties.
Mindshare has retained the accounts for the US and Europe and has picked up central and eastern Europe, which were previously held by PHD.
IPG media agency Initiative has been appointed as Unilever's media agency partner for Latin America and Greece.
It is understood that all the global programmatic and data work will be done by Mindshare.
(With inputs from Campaign India.)


Campaign India