Plan B has bagged the creative duties for Unibic Cookies. The agency will also handle all creative across ATL, BTL and digital for the cookie brand.
Nikhil Sen, managing director, Unibic Cookies adds “We are happy to associate with Plan B. We believe that with their creative ability to provide integrated solutions across media they will be able to deliver a unified brand strategy that will help take Unibic forward."
Anirudha Mukhedhar, founder and CEO, Plan B, said, “We are thrilled to partner with Unibic. When you have a great product, the agency’s job becomes relatively easier. In our presentation, we demonstrated simple ways to relate the product superiority story to customers. We are a bunch of people who believe that the only measure of creativity is the results it is able to deliver, we are obviously excited with the aggressive business goals we have to deliver in partnership with Unibic.”
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