Advertising Marketing
Vinita Bhatia
Jul 02, 2024

Under Armour's latest campaign with Neeraj Chopra highlights the paybacks of persistence

Tushar Goculdas, managing director of Underdog Athletics, chats to Campaign about what it takes to craft a brand ambassador-centric marketing strategy, the launch of the new 'Zidd' campaign, and why he's keen to build a brand that champions athletes with authenticity.

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