Initiative India has bagged the media duties of ed-tech startup, Unacademy. The account was won following a multi-agency pitch. Initiative's Bengaluru office will handle the account.
Vaishali Verma, CEO, Initiative India, said, “The education technology industry in current times is not just a content provider but curator and hence plays a pivotal role in nation building. Unacademy is gearing up for an aggressive marketing plan, starting with its upcoming ATL campaign, which will pave the way to an always on communication strategy for TV and mainstream media. We are aligned on the goals, and are confident of taking the brand to the next phase of growth with our strategic and customised solutions.”