Omar Oakes
Apr 21, 2017

UM wins Accenture global strategic media planning and buying

The account moves from WPP’s MEC, which has worked with Accenture since 1987.

Roxanne Taylor: Accenture’s chief marketing and communications officer
Roxanne Taylor: Accenture’s chief marketing and communications officer
Accenture has picked UM as its global strategic media planning and buying agency after ending a 30-year relationship with MEC.
 
The media agency, part of IPG Mediabrands, has been tasked with building personalised, cross-channel media strategies and to optimize digital, mobile and social media.
 
The new media activity will include developing targeted engagement strategies that bring Accenture’s "New Applied. Now" insights and industry updates to key audiences.
 
The account moves from WPP’s MEC, which has worked with Accenture since 1987.
 
Accenture turned heads last year after buying independent agency Karmarama, and becoming the first consulting firm to move into the advertising business.
 
This year it agreed to buy a majority stake in Germany digital agency SinnerSchrader – it’s tenth acquisition since 2013.
 
Roxanne Taylor, Accenture’s chief marketing and communications officer, said: "Making meaningful connections demands responsiveness. Offering the right information and insights when, where and how people want it.
 
"Teaming with UM, we will use bold, innovative ways, across a range of platforms and channels, to reach and engage clients, recruits and Accenture people around the world."
 
(This article first appeared on CampaignLive.co.uk)

 

Source:
Campaign India

Related Articles

Just Published

15 hours ago

Famous Innovations, Tribes, VML win Grand Prix on ...

401 jury members at Abby Awards 2025, in its 56th edition, review campaigns from 164 participants and 148 unique brands in India.

16 hours ago

‘Advertising needs courage to cut through the ...

Goafest 2025’s final day packed a vibrant mix of creativity, wellness, nostalgia, and purpose with experts providing insights into diverse aspects of advertising.

1 day ago

Shaping stories, not spin: The power of early ...

In an environment where trust has become transactional and attention spans unforgiving, the role of communication has shifted decisively, says Castrol India's communications head.

1 day ago

Over 50% of APAC marketers plan to cut ad spend in ...

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.