United Breweries Limited (UBL) has appointed PR Pundit as its PR communications consultant for the brand communications needs of its beer brand portfolio. PR Pundit secured the mandate following a multi-agency pitch process, and has commenced work with the company.
On the appointment, Samar Singh Sheikhawat, senior vice-president (marketing), United Breweries Limited, said, “PR Pundit is known for its out of the box thinking and we saw a reflection of their creative approach in their proposal for our brands. We were looking for a young and enthusiastic PR partner with an understanding of the alcobev market for all our beer brands who would be able to support our consumer centric communication requirements. PR Pundit’s strategic understanding, drive and passion gives us the confidence to believe that this will be a successful partnership.”
On winning the mandate, Archana Jain, managing director, PR Pundit, said, “PR Pundit is delighted to be working with UBL to develop relevant and compelling PR programmes tailored to connect with its target audience. We foresee our role in raising the momentum of the brand portfolio to build appeal for the brands.”