Advertising In-Depth
Gideon Spanier
Oct 09, 2024

Two hedge funds increase short positions in WPP in bet against share price

The agency group cut revenue forecast in August but won Amazon and retained Unilever in key markets.

WPP: US hedge fund AQR Capital Management has a short worth 0.6% of WPP's stock market capitalisation. Photo: Getty Images.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

2 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

5 Microdramas test India’s appetite for stories in 120 seconds

Festive ad rush puts Amazon’s new tools to test

6 Festive ad rush puts Amazon’s new tools to test

Nike flips the script: From action to intention

7 Nike flips the script: From action to intention

GST simplification raises stakes for festive marketers

8 GST simplification raises stakes for festive marketers

Dentsu appoints bankers to seek buyers for international business

9 Dentsu appoints bankers to seek buyers for international business

Jonty Rhodes dives into cashback chase

10 Jonty Rhodes dives into cashback chase

Related Articles

Why has GroupM lost its way for so long? The buck stops with WPP
Advertising
May 20, 2025
Gideon Spanier

Why has GroupM lost its way for so long? The buck ...

History of GroupM 2003-2025: The world's largest media investment arm
Advertising
May 08, 2025
Beau Jackson

History of GroupM 2003-2025: The world's largest ...

GroupM to merge agency brands into single P&L
Advertising
May 07, 2025
Lucy Shelley

GroupM to merge agency brands into single P&L

WPP Media: How did one of the world’s biggest comms companies mess up the messaging?
Advertising
May 15, 2025
Darren Woolley

WPP Media: How did one of the world’s biggest comms ...

Just Published

India’s consumers redraw the map of aspiration
Advertising
2 days ago
Vinita Bhatia

India’s consumers redraw the map of aspiration

Hakuhodo’s latest study shows Indians shifting from duty-bound families to friendships, self-indulgence and optimism—reshaping consumption and creativity.

WPP boss Cindy Rose awarded $6.1 million in shares to compensate for leaving old employer
Advertising
2 days ago
Will Green

WPP boss Cindy Rose awarded $6.1 million in shares ...

Shares will vest over five-year period.

Clarity cuts through advertising’s noise
Opinion
2 days ago
Gayatri Rana

Clarity cuts through advertising’s noise

As consumers tire of louder logos and brighter billboards, brands leaning on simplicity, honesty and cultural context are striking resonance.

Indian consumers push food brands toward health, tech and sustainability
In-Depth
2 days ago
Campaign India Team

Indian consumers push food brands toward health, ...

While reputation continues to matter, PwC's report notes that traditional brand equity drivers now rank lower than product-led differentiation.