Campaign India Team
Feb 26, 2010

TV viewership skyrockets during Woods' apology

TV ratings, which usually jump 50% when Tiger Woods plays went through the roof on Friday when Woods appeared on national television to offer a public apology. The occasion attracted more viewers than the Winter Olympics and the war in Afghanistan combined. Millions of viewers, tuned into breaking news and analysis of Tiger Woods statement to the press. On cable TV, it drew its biggest audience on the Fox News Channel (1.87 million viewers) compared with 1.55 million on ESPN and 911,000 on CNN.

TV viewership skyrockets during Woods' apology
TV ratings, which usually jump 50% when Tiger Woods plays went through the roof on Friday when Woods appeared on national television to offer a public apology. The occasion attracted more viewers than the Winter Olympics and the war in Afghanistan combined. Millions of viewers, tuned into breaking news and analysis of Tiger Woods statement to the press. On cable TV, it drew its biggest audience on the Fox News Channel (1.87 million viewers) compared with 1.55 million on ESPN and 911,000 on CNN.

The analysis that followed, included considerable debate on whether his apology was sincere, was he being too defensive about his private life and whether he should have opened himself up for questions after his monologue. Noted golf writer and editor of Sports Illustrated, Jim Gorant said it was a "good first step" in getting the process started and seemed satisfied that he had covered a lot of ground in his speech.

 

Source:
Campaign India

Related Articles

Just Published

12 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

12 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

14 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

14 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.