tiger woods
How Hyundai Genesis responded when Tiger Woods crashed in one of its cars
The brand’s PR team is stressing transparency about its safety features
Facebook critics slam Nike's Tiger Woods ad
The ad celebrating Woods' return to the top of the golf rankings says ‘Winning takes care of everything'
Opinion: When sport wisdom applies to marketing too
Vinay Kanchan is brand consultant and author of 'The Madness Starts at 9'
TV viewership skyrockets during Woods' apology
TV ratings, which usually jump 50% when Tiger Woods plays went through the roof on Friday when Woods appeared on national television to offer a public apology. The occasion attracted more viewers than the Winter Olympics and the war in Afghanistan combined. Millions of viewers, tuned into breaking news and analysis of Tiger Woods statement to the press. On cable TV, it drew its biggest audience on the Fox News Channel (1.87 million viewers) compared with 1.55 million on ESPN and 911,000 on CNN.
Anant’s blog: Of celebrity own goals
Now we have Chelsea and England captain John Terry.Both great sportsmen – but of less interest to us here than the fact that both were much sought-after brand ambassadors.And their scandals are such that it looks like brands will desert them even if they manage to get back into the groove as far as their sporting performances are concerned.
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