tiger woods

Mar 01, 2021

How Hyundai Genesis responded when Tiger Woods crashed in one of its cars

The brand’s PR team is stressing transparency about its safety features

Apr 22, 2019

Blog: Tiger out of the Woods!

But are his endorsements burning bright?

Apr 02, 2013

Facebook critics slam Nike's Tiger Woods ad

The ad celebrating Woods' return to the top of the golf rankings says ‘Winning takes care of everything'

Sep 28, 2011

Opinion: When sport wisdom applies to marketing too

Vinay Kanchan is brand consultant and author of 'The Madness Starts at 9'

Feb 26, 2010

TV viewership skyrockets during Woods' apology

TV ratings, which usually jump 50% when Tiger Woods plays went through the roof on Friday when Woods appeared on national television to offer a public apology. The occasion attracted more viewers than the Winter Olympics and the war in Afghanistan combined. Millions of viewers, tuned into breaking news and analysis of Tiger Woods statement to the press. On cable TV, it drew its biggest audience on the Fox News Channel (1.87 million viewers) compared with 1.55 million on ESPN and 911,000 on CNN.

Feb 02, 2010

Anant’s blog: Of celebrity own goals

Now we have Chelsea and England captain John Terry.Both great sportsmen – but of less interest to us here than the fact that both were much sought-after brand ambassadors.And their scandals are such that it looks like brands will desert them even if they manage to get back into the groove as far as their sporting performances are concerned.