But are his endorsements burning bright?
The ad celebrating Woods' return to the top of the golf rankings says ‘Winning takes care of everything'
Vinay Kanchan is brand consultant and author of 'The Madness Starts at 9'
TV ratings, which usually jump 50% when Tiger Woods plays went through the roof on Friday when Woods appeared on national television to offer a public apology. The occasion attracted more viewers than the Winter Olympics and the war in Afghanistan combined. Millions of viewers, tuned into breaking news and analysis of Tiger Woods statement to the press. On cable TV, it drew its biggest audience on the Fox News Channel (1.87 million viewers) compared with 1.55 million on ESPN and 911,000 on CNN.
Now we have Chelsea and England captain John Terry.Both great sportsmen – but of less interest to us here than the fact that both were much sought-after brand ambassadors.And their scandals are such that it looks like brands will desert them even if they manage to get back into the groove as far as their sporting performances are concerned.
The Tiger Woods scandal is one of the most sensational controversies involving sports stars in recent times.Scandals involving celebrities, however, are nothing new.David Beckham, Michael Phelps, Shane Warne, Mohammad Azharuddin, Hansie Cronje, Michael Jackson – all have been part of it. They’ve been embarrassed by it. They’ve managed to recover from it. And most of them have got back to business.
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