Infectious has bagged the communication duties for ZEE's recently launched GEC, &TV. The account was won following a multi-agency pitch.
Ramanuj Shastry, co-founder and director, Infectious, said, “TV is massive because it’s the single largest source of entertainment for billions of Indians. A GEC exists to tell stories to the people and &TV will tell stories that celebrate the change that is India.”
Nisha Singhania, co-founder and director, Infectious, added, “Working with a channel is very exciting, especially when you are part of the launch. We look forward to creating some iconic and memorable work for &TV, and making it one of the leading GEC in India.”