Hindi GEC Shemaroo TV has appointed Infectious Advertising as its creative partner. The agency will manage ATL, BTL and trade communication requirements.
The agency and Shemaroo TV have worked on projects in the past and there was no multi-agency pitch involved.
Rahul Mishra, head of marketing and communications, Shemaroo Entertainment, said, “We are excited to on-board Infectious Advertising as our creative partner in our journey of building Shemaroo TV as India’s most loved free-to-air Hindi GEC. I am confident that this synergy will create a strong brand story for Shemaroo TV which complements our proposition of entertaining the Indian audiences with our high-quality content.”
Nisha Singhania and Ramanuj Shastry, co-founders and directors, Infectious Advertising, said, “Shemaroo is a household name in Indian entertainment. We are honoured to partner with Shemaroo TV and look forward to creating new entertainment history.”
Launched in 2020, Shemaroo TV is available on all DD Free Dish, DTH operators and cable networks.