Advertising Marketing Media
Matthew Miller
Feb 04, 2021

Trust in ads on different media is all over the map in APAC

EXCLUSIVE RESEARCH: Where should your ad budget go? Campaign teamed up with YouGov to look at levels of trust in ads on 10 forms of media across six markets, and how they compare to the global average

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Akasa Air puts ground crew in the spotlight

2 Akasa Air puts ground crew in the spotlight

Adobe launches ad making tool for small businesses

3 Adobe launches ad making tool for small businesses

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

4 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Dentsu appoints bankers to seek buyers for international business

5 Dentsu appoints bankers to seek buyers for international business

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

7 Micro-influencers, major shifts: India’s new marketing frontier

India’s online gaming bill redraws the playing ad-spend playbook

8 India’s online gaming bill redraws the playing ad-spend playbook

Spotify tunes up for programmatic advertising push

9 Spotify tunes up for programmatic advertising push

Festive ad rush puts Amazon’s new tools to test

10 Festive ad rush puts Amazon’s new tools to test

Related Articles

YouGov and Havas expand data partnership to enhance global consumer insights
Advertising
May 30, 2024
Campaign India Team

YouGov and Havas expand data partnership to enhance ...

Watching live sports on a TV channel still most-preferred: YouGov study
Media
May 24, 2023
Campaign India Team

Watching live sports on a TV channel still ...

Campaign expands into Germany, Austria and Switzerland
Awards
Dec 03, 2024
Beau Jackson

Campaign expands into Germany, Austria and Switzerland

Urban India splurges big: Festive spending hits four-year high
Advertising
Oct 09, 2024
Campaign India Team

Urban India splurges big: Festive spending hits ...

Just Published

LePub head creative, co-president departs following Cannes scandal
Advertising
15 hours ago
Emma Thumann

LePub head creative, co-president departs following ...

Felipe Cury left the agency in mid-July after LePub confirmed disciplinary action.

Google can keep Chrome — but must share data with rivals, judge rules
Marketing
16 hours ago
Robin Langford

Google can keep Chrome — but must share data with ...

The tech giant scores a partial victory that concludes a five-year US legal saga, but remedies on its adtech business monopoly are also imminent in a separate case.

Publicis could deliver a 'knockout punch' to rivals with Dentsu purchase
Advertising
16 hours ago
Chris Powell

Publicis could deliver a 'knockout punch' to rivals ...

Blog post by Forrester analyst Jay Pattisall claims Publicis Groupe, Havas, and Accenture Song could all be possible suitors for Dentsu.

Dentsu CEO responds to international sale speculation: ‘No decisions have been made’
Advertising
16 hours ago
Gideon Spanier

Dentsu CEO responds to international sale speculatio...

'We aim to rebuild our international business on our own,' Hiroshi Igarashi says, although it is considering other options.