PR In-Depth
Staff Reporters
Jan 20, 2025

Trust erosion leading to grievances: Edelman Trust Barometer 2025

The PR firm surveyed more than 33,000 people in dozens of countries for the 25th edition of its annual report, which debuts ahead of the World Economic Forum in Davos.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

2 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

3 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Akasa Air puts ground crew in the spotlight

5 Akasa Air puts ground crew in the spotlight

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

7 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

8 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

GST simplification raises stakes for festive marketers

9 GST simplification raises stakes for festive marketers

Criteo charts new course with AI, retail media and CTV

10 Criteo charts new course with AI, retail media and CTV

Related Articles

Edelman launches global Counter Disinformation Unit
PR
Sep 18, 2024
Evie Barrett

Edelman launches global Counter Disinformation Unit

Edelman global revenue falls 3.7% to $1.04 billion in 2023
PR
Feb 26, 2024
Ewan Larkin

Edelman global revenue falls 3.7% to $1.04 billion ...

Edelman hires Saatchis creative chief Kate Stanners for top international role
PR
Sep 03, 2025
Charlotte Rawlings

Edelman hires Saatchis creative chief Kate Stanners ...

India trusts media: Edelman Trust Barometer
PR
Feb 06, 2009
Campaign India Team

India trusts media: Edelman Trust Barometer

Just Published

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel
Marketing
20 hours ago
Robert Jeffery

GEO ‘converts like crazy’ and is already rivalling ...

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email and SMS. He speaks to Campaign Asia ahead of his Singapore trip.

YouTube doubles down on AI, brand deals and creator tools
Marketing
21 hours ago
Vinita Bhatia

YouTube doubles down on AI, brand deals and creator ...

As it layers AI across nearly every product surface, the platform is betting that automation and insight will deepen its hold over creators and advertisers alike.

Jerry Greenfield’s last scoop: Ben & Jerry’s co-founder quits
Marketing
22 hours ago
Kyle O’Brien

Jerry Greenfield’s last scoop: Ben & Jerry’s ...

Greenfield accuses Unilever of silencing the company’s activism.

The real risk in playing it safe
Opinion
22 hours ago
Sameer Sankhe

The real risk in playing it safe

Breakthroughs rarely emerge from cautious committees. For agencies testing AI, alignment, autonomy and acceptance of failure outweigh top-down declarations.