In-Depth Opinion
Rahat Kapur
Nov 08, 2024

Trump’s victory isn’t just America’s crisis—it’s a global marketing lesson we ignore at our own peril

Make no mistake—2024’s US election was a calculated exercise in marketing from beginning to end, revealing a striking alignment with the very principles that drive our industry.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Why Shah Rukh Khan still rules India’s brand universe at 60

2 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Agencies must prove ROI, not just impressions

7 Agencies must prove ROI, not just impressions

Brands must back women’s sport’s future, not just fame

8 Brands must back women’s sport’s future, not just fame

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

9 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

10 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Related Articles

Fostering diversity isn't a mere obligation but an essential component for media representation: Experts
Marketing
Dec 11, 2023
Noel D'souza

Fostering diversity isn't a mere obligation but an ...

Beyond the Paralympics: The business case for disability representation
Advertising
Sep 11, 2024
Matthew Keegan

Beyond the Paralympics: The business case for ...

Whose gaze is it anyway?
Advertising
Mar 28, 2025
Saumya Baijal

Whose gaze is it anyway?

Brands let women do the talking this International Women's Day
Advertising
Mar 07, 2025
Campaign India Team

Brands let women do the talking this International ...

Just Published

Google collaborates with Tiger Telly for new campaign
Advertising
1 hour ago
Campaign India Team

Google collaborates with Tiger Telly for new campaign

Tiger Telly is the advertising arm of Tiger Baby, a production house founded by filmmakers Zoya Akhtar and Reema Kagti.

WPP CEO and chair buy 100,000 shares after stock price slump
Advertising
1 hour ago
Gideon Spanier

WPP CEO and chair buy 100,000 shares after stock ...

Cindy Rose and Philip Jansen make co-ordinated purchases worth £280,000 in attempt to boost sentiment.

Abundantia unveils AI-driven film 'Jai Santoshi Mata: Sukh Sampatti Daata'
Advertising
2 hours ago
Campaign India Team

Abundantia unveils AI-driven film 'Jai Santoshi ...

The AI-enabled feature film, developed by its new creative division Abundantia aiON, is slated for release in 2026.

Tata Motors presents production-ready Sierra for new era
Advertising
2 hours ago
Campaign India Team

Tata Motors presents production-ready Sierra for ...

It marks the return of the SUV with updated design and cross-industry collaborations.