Triton Communications has launched Digimo, its digital wing. Rohit Kaul has been brought in as CEO. He joins the agency from Mobilox Innovations where he was COO. Previously, he has worked with Netcore Solutions, HT Media, Star India and Zee Television.
Digimo’s planning team will be the same as the mainline advertising team.
Ali Merchant, director, Triton, said, “The continued, symbiotic evolution of technology and consumer expectations is fuelling on-demand marketing. Hence, digital marketing is entering more unchartered and challenging territories. And with digital marketing becoming integral to our clients’ marketing mix, we decided to enter this domain not with a baby step but with a giant leap. I welcome Rohit on board and am sure given his overall rich multimedia experience of being a business leader, especially on digital, Rohit will make this venture a great success."
Kaul said, “The industry and era that we are in respects innovation and not tradition. This is a critical time to be digital plus and provide optimum solutions to marketers’ for maximum ROI. As technology evolves, we will have to be a step ahead with distinctive solutions to our clients. Digimo will ensure holistic digital and mobile strategy solutions to enable brands connect with consumers in their respective digital worlds."